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Dr. Sreehari Chava has come out with a new piece of work in the field of Telecommunication. BSNL had been a near monopoly during the socialist phase of the Indian economy. The corporation tasted competition for the first time after the liberalization in 1991. Faced with stiff competition from the private telecom service providers, BSNL has subsequently tried to increase its efficiencies. Presently there is an intense competition in Indian Telecom sector and various private players are rolling out attractive schemes and are providing good customer services.
Motivated by discussion with friends Dr. Chava decided to analyze the performance of BSNL from a financial perspective. This monograph has deep analytical base for judging the possibilities of sound financial status of BSNL. Long term strategy, comprising turnaround, survival and growth, is the unique contribution made by Dr. Chava through this research. Growth Matrix of BSNL is an interesting advancement in the analysis of financial challenges as the author has used dynamic approach for identifying crucial issues of an ongoing concern. This work of Dr. Chava should add immense value for initiating future reforms in telecommunication sector. How untapped rural consumers can be converted into biggest opportunity for BSNL is also indicated by the author in an effective manner.
Dr. Sreehari Chava is known for his innovative and practical approach and these are reflected in this work also. Long association with the Department of Telecom has prompted him to probe the working of BSNL. While analyzing financial aspects, author has also taken care of the social, technological, economic and political factors. This is the unique and special feature of this monograph. This latest work of Dr. Chava is, therefore, a must read experts, policy makers and students.
Dr. Vinayak Deshpande
Director, Department of Business Management,
Rashtrasant Tukdoji Maharaj Nagpur University
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