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PGDM
Post Graduate Diploma in Management
Two Year Full Time Management Programme
Approved by AICTE, Ministry of HRD, Govt. of India
Specialisations
Finance
Human Resources
Marketing
Energy Management

With an emphasis on developing the candidate’s ability to translate theory into practice. It aims at promoting an inquiring & analytical mind, which proactively seeks the right knowledge, acquires the appropriate skills and promotes the right attitude to develop capabilities needed to manage enterprises in the 21st century.

Interactive skills of Effective Communication, Conflict Management, Negotiation and mobilizing individuals towards common goals are some of the essential ingredients of effective management theories which are followed by SBS. SBS hones these skills of its students for making them effective leaders and team persons in organizations.

There is a strong emphasis on practical Project Work as a part of regular courses at the school. While working on projects, students are required to interact with corporate arena and experts and mobilizing agents from the industry. A student graduating from SBS will undergo such projects which could be experimental, exploratory or real in nature, usually live, involving industry interaction.


The Post Graduate Diploma in Management-PGDM of SBS operates in Semester pattern,spread over two years, with a summer project in between the two years. The first year students are exposed to basic concepts in the areas of general management and further it diverges to the strict management core areas of specializations.

Semester - I Semester - II

Principles of Management & Business Environment
Business Economics
Business Communication
Basics of Accounting
Business Law
Organizational Behavior
Quantitative Techniques
Computer Applications Business


Basics of Marketing
Basics of Finance
Basics of HRM
Basics of Accounting
Business Law
Organizational Behavior
Quantitative Techniques
Computer Applications Business

Semester - III Semester - IV

Cost Accounting
Strategic Management & Corporate Planning
Environmental Management
Production Management
Specialisation : Paper- III
Specialisation : Paper- IV
Specialisation : Paper- V
Elective-II


Project Management
Corporate Governance
Specialisation – Paper- VI
Specialisation – Paper- VII
Specialisation – Paper- VIII
Project Report (from the Specialisation subject opted)
Specializations Electives

Marketing Management
Financial Management
Human Resource Management
International Business Management
Media & Communications Management
Entrepreneurship
Business Strategy
   


Retail Management
Total Quality Management
Rural Marketing
Security Analysis And Portfolio Management
Treasury Management
Travel And Tourism Management
Creativity And Innovation
Hospital Administration
Knowledge Management
Introduction To Psychology
Enterprise  Resource  Planning
Infrastructure Management
Creativity And Innovation Management
Materials Management
Value Engineering
Business Process Re-Engineering
Computer Aided Production Management
Asset Liability Management


To help students become effective leaders, who can achieve results and have the potential to transform organizations.
To inculcate values of integrity, justice, fairness and facilitate lateral thinking.
To develop a global mindset so that the future managers can address the challenges of global competition.
Providing practical, contemporary and innovative inputs for better understanding.
Providing a program that meets educational needs identified by industry, government and other institutions of higher educations.


Teaching Pedagogy
  SBS students come from a variety of demographic and professional backgrounds. However, all students share common attribute- the motivation to succeed, their ability to provide meaningful contribution in the classroom and the desire to become global business leaders.
Lecture and syndicates form the core our PGDM programs. Beside lectures, cases based on live problems, management games, case discussions, role plays, live problems, management games and the project work are important components of the pedagogic method. Students are also encouraged to play a useful role in course design and development.

Interactive Approach to Learning : We at SBS create a dynamic learning environment based on interactive student involvement and learning.
Syndicates : It is drawn on the varied backgrounds, experience and skills of each individual for collaborative learning. Tasks include preparing case studies for discussion or completing assignments based on organizational issues.
Case Study Method : The case study method is a practical approach to learning. Students are expected to interpret complex data and determine the best course of action to overcome an organizational issue. Case studies are a valuable learning tool as you are placed in a decision-making role. The students refine their analytical skills, decision making and strengthen their ability to make difficult decisions.
Integrative subject with Industry consulting Projects : Industry consulting project are designed to help the students deepen their knowledge in a particular area of interest. Ranging from two months to three months, these projects provide an invaluable opportunity for the students to be exposed to organizations with complex management issues.
Assessmen : The assessment regime is a flexible combination of final examinations, group and individual assignments and practical work. Assessment is performed at the end of each course. Students who fail to achieve the required standard have an opportunity to resubmit the assessments the following term. It is required that students make regular presentations to faculty and business practitioner and in many courses these will be a required part of the assessment.

SBS Post Graduate Diploma in Management is a unique and not like other programs offered in India in terms of the examination and assessment patterns. We are firmly rooted in the practice of a continuous assessment system. Thus in each semester we have two examinations, the mid-term and the end term examinations.

The two-year curriculum has been divided into four semesters with case study based teaching, weekly quizzes, assessments, tutorials and projects to ensure that the students are involved actively in academics throughout the entire course duration. Overall the modes of assessment for each course at SBS include a combination of the following:

Quizzes
Individual assignments and presentations
Group assignments and presentations
Term papers
Class participation
Case presentations
Tutorials
Simulation and role plays
On Line assessments
Field work
Seminars
Mid term examination
End-of-term examination

The dates on which the tutorials, assignments and projects have to be submitted are predetermined and any late submission is penalized. This ensures that students take their work seriously and manage their time optimally.

The dates on which the tutorials, assignments and projects have to be submitted are predetermined and any late submission is penalized. This ensures that students take their work seriously and manage their time optimally.

Detailed List of Specialization Papers
The PGDM program of SBS offers the option of pursuing a wide range of discipline and interests with scope for dual specialization in the following areas:

Marketing : This area focuses on understanding the market, the consumer, the marketing model and approaching different situations with winning marketing strategies for the organization. This program prepares students for a career in product management, advertising, direct marketing , consumer relations & sales.

Finance and Accounting : The last decade has seen the emergence of new concepts in various areas of finance, investment and economics. Our PGDM program with Specialization in Finance and Accounting focuses on the concerns of the financial industry, covering topics like International Financial Management, private equity mergers & acquisition, options & future and corporate governance.

Strategy & Management : The Specialization in Strategy & Management focuses on the behavioral and strategic issues facing contemporary organizations. The program aims to cultivate a spirit of innovation and streamline business process, especially in the areas of strategic management, change management and Global strategy and management, competitive Dynamics and strategy. It also provides a comprehensive overview of the major elements of the entrepreneurial activity, including evaluation of new business, intellectual property protection, product development, Game Theory and growth strategy.

Human Resources Management : With the globalization and the boom in the economy, human management has now become a key issue for all the organization. The program aims at providing in-depth knowledge with respect to recruitment and selection, training and development, industrial law, wage and salary administration.

Information Systems : The specialization in systems is a multidisciplinary area and is different from computer science. The elective courses in systems provide a solid foundation to the area of information systems in organization and cover technical foundations along with the fundamentals used to build and control IS in organizations.

In addition to the above mentioned areas, the school is prepared to offer electives in several other specialized areas such as Technology Management, Operations Management, Media and Marketing Communications, Entrepreneurship etc.

Finance & Accounting Human Resources Management

Working Capital Management
Cost and Management Accounting
Equity Analysis and Portfolio Management
Financial Markets and Institutions
International Financial Management
Derivatives – Options and Futures
Venture Capital and Mutual Fund
Insurance Management
Mergers and Acquisition
Risk Analysis and Valuation
Advanced Applied Corporate Finance
Bank Management


Assessment Centre
Retention and Redundancy
Recruitment and Selection
Strategic HRM
Power Influence & Politics in Organization
Training and Development
Executive Compensation
Advanced HR Planning
Industrial Law & IR
Wage and Salary Administration
Grievance Management
Worker Compensation and Welfare

Marketing Information Systems

Market Research & Consumer Behavior
Brand and Product Management
Services Marketing
B2B Marketing
Advertising and Communications
Rural Marketing
Managing the Retail Chain
Sales and Distribution Management
Direct Marketing
Strategic Marketing Management
Consumer Goods Marketing
Industrial Marketing Strategy
Distribution Channel Management
Marketing in Emerging Economics
Pricing Strategies
E-Strategy for Marketing
Database and Direct Management
Strategic Marketing for Pharmaceuticals Industry
Branding to Category Management
Analytical Methods for Product & Market Development


Data Mining and Data Warehousing
Cyber Laws
Software Engineering
Enterprise Resource Planning
Programming Language for Business
Introduction to Internet Technologies
Database Management Systems
Strategy and Management Production and Operations Management

Global Strategy and Management
Strategic Alliance and Acquisitions
Competitive Dynamics and Strategy
Game Theory
Industry and Competitive Analysis
Joint Ventures & Strategic Alliances


Supply Chain Management
Advanced Quantitative Techniques in Business
Production and Operations Management
Operations Research
Technology Management General Management

Management of Services
E-Commerce
Managing Risk
Project Management
Business Intelligence
Dot-com: Strategies and Operations
Change Management
Web Centric Technologies


Managing the Supply Chain
Managing Sudden Growth
Managing Small Scale Industries
Environment Protection Trade & Global Economy
Environmental Management & Strategic Advantage
Media & Marketing Communications Entrepreneurship

Written Analysis and Communications
Global Communications Practices
Grooming and Business Etiquette
Handling Interview and Group Discussion
Effective Market Communication Techniques
Being Street Smart in Marketing
Marketing – Shake Hands and Bow Heads
Media and Market Communication


Entrepreneurial Finance & Venture Capital
Family Firms
Starting and Entrepreneurial Potential Enterprise
Realizing Entrepreneurial Potential
Managing Growth
Venture Management
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